TimeLine of T.C. from 1970 to 1996
1970... T.C. Fry, with half-Cherokee, humble beginnings and with an 11th grade education, at age 44, on Thanksgiving Day, picks up and reads Superior Nutrition that had been sitting on his bookshelf for 16 years. He foregoes the turkey dinner, becomes an Hygienist overnight; and within a few years, and with a small staff, single-handedly writes and self-publishes many free and low-cost leaflets, booklets, and books, popularizing Natural Hygiene for The Suffering Masses under the name of "Life Science." He reaches The People primarily through The Bulk Mail and as non-profit establishments during his 4 companies and their subsequent bankruptcies, seizures, and/or closures. He mails, literally to millions. Not demanding huge returns, he is pleased with a 2% response to a simple flyer or letter. Once the responders send in just a few dollars for basic literature, they are provided with his full and ever-expanding line of offerings.
"The Fry Rhetoric" is well-received because the materials are not only low-cost, but they are written on a simple level, and they are short and highly sensationalized! They promise panaceas with an abundance of exclamation marks! This is in contrast to Dr. Shelton's formidable and somewhat scientific and technical books of small print and straight copy and sophisticated vocabulary and complex sentence structure, wherein Dr. Shelton's rhetoric teaches the possibility of "superior health with strict Hygienic living" through "The Message & Promise of Natural Hygiene," and wherein Dr. Shelton avoids Fry-like sensationalizing and panacean promises. The Fry books are also well-received because he has picked up The Torch of Revolution against the medicine men and SAD food profiteers and has written his works in an exciting, incendiary spirit that calls for the high ideals of "self-education, self-mastery, and self-healing!" The Fry works, therefore, speak to the simple hearts of countless sick and desperate and frightened Americans throughout The Land who are in need of not only "The Truth" but who long for inspiration to take "The Hygienic Road Less Travelled," and who want to travel that road with a leader who is within their humble, grassroots grasp. T.C. Fry and his publications thus serve to prime The Health Seeker for the more formidable Shelton books and for those of their many off-spring writers.
Late 1970s to 1994... T.C. starts in Yorktown, Texas, in a big, old, broken-down, former hospital built in the 1930s. He starts with "non-profit" status under the auspices of The Church of Human Life Science. He sells the old building to Cinque and moves to Austin to create Better Life Journal, Healthful Living, and subsequent, short-lived newsletters. In the late 1970s, T.C. puts out his first publication, Total Well-Being, which soon folds. In 1980, T.C. starts up The Health Crusader periodical, which soon folds. Then he starts up Better Life Journal, which also soon folds. In 1982, T.C. Fry founds the Life Science Institute. It folds in 1991 to rise from the rubble as Health Excellence, which puts out 2 ephemeral newsletters. For 6 years, Mr. Fry had sporadically published Healthful Living, by far his most long-lived and impressive publication. This magazine offered many useful articles plus self-styled education through The Life Science Library of over 100 worthy, Hygienic and near-Hygienic materials and goods. This magazine enjoyed a circulation of 30,000 and was published only as funds allowed, although it was advertised to the public as "a monthly." Finally, with the 3rd bankruptcy and the establishment of Health Excellence, T.C. turned to sporadically publishing 2 less costly newsletters, The Health Scene Newsletter and The Healthway Advisor, and to a much smaller circulation and for but a brief period of several months.
As all you GetWell Friends know, T.C. Fry also masterminded a course for those who wanted to become "students" of Natural Hygiene. T.C. promoted this course as being all one needed to become "an Hygienic practitioner" and to prepare oneself for a "Career in Health." The Life Science Health System is a 2,200 page, 106-lesson, $1475.oo, correspondence course with some 4,000
